A better way to offer Novated Leasing

Meet Emma

I started Lease of Mind because I believe the industry lost its way, and I knew I could do things differently.

My journey began 15 years ago at Maxxia, the largest Novated Lease provider in Australia. It was an incredible training ground that gave me an unparalleled look into how the country's biggest organisations handle their salary packaging. But more importantly, it gave me a rare ‘big picture’ perspective. While most consultants focus strictly on Novated Leasing, I took the time to master the intricate web of salary packaging entitlements—the kind of holistic knowledge that is surprisingly hard to find in this industry.

From the corporate giants to the industry disruptors. After my time at Maxxia, I moved on to work with several emerging Novated Lease companies. These roles were pivotal; they gave me a front-row seat to the evolution of the industry. I saw firsthand what it takes to build a truly successful, customer-focused provider—but I also saw the shortcuts, the friction points, and where the ‘benefit’ was being stripped away by automation and rigid corporate processes.

Bringing back the ‘Benefit.’ I’ve spent a decade and a half learning what works, what doesn’t, and where the human element usually gets lost in the paperwork. I realised that for most people, a Novated Lease feels like a complex financial transaction rather than the workplace perk it’s supposed to be.

I founded Lease of Mind to change that. By combining my ‘big-industry’ technical expertise with a deeply personal, boutique approach, I’m here to simplify the complex. I’m taking everything I’ve learned to ensure that when you work with me, you’re getting more than just a car—you’re getting a partner who understands your whole salary package.

My mission is simple: To bring the ‘employee benefit’ back into the employee benefit!